Green innovation is driving business. But branding your latest initiative ‘green’ could cause more harm than good. Why?
Green innovation is driving business. But branding your latest initiative ‘green’ could cause more harm than good. Why?
Is the written word dead? Are we in a post-literate age? Where will copywriters go? A few of the existential questions I asked myself when I was notified that my non-written work had been chosen to appear in a Chinese magazine.
Crisis economies like Greece and (closer to home) Detroit are spawning some very interesting innovation. Could we all use a bigger dose of fear to spark us?
Too many startups and launches skimp on brand. This almost guarantees that early adopters won’t find, or love, the new product. And without early adopters, you’re dead in the water. So what do you need?
How do you accelerate the pace of sustainable business? By looking outside your own backyard.
