Monthly Archives: April 2011

Will ‘Green Economy’ Kill The Green Economy?

Green innovation is driving business. But branding your latest initiative ‘green’ could cause more harm than good. Why?

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Posted in Brands, Green Business, Innovation

How To Build A Futureproof Brand Without _____.

Is the written word dead? Are we in a post-literate age? Where will copywriters go? A few of the existential questions I asked myself when I was notified that my non-written work had been chosen to appear in a Chinese magazine.

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Posted in Brands, Current Affairs

Crisis Is The Perfect Mother Of Innovation.

Crisis economies like Greece and (closer to home) Detroit are spawning some very interesting innovation. Could we all use a bigger dose of fear to spark us?

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Posted in Current Affairs, Innovation

I Get Sustainable. But Sustain-Enable?

How do you accelerate the pace of sustainable business? By looking outside your own backyard.

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Posted in Brands, Green Business, Innovation

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