Monthly Archives: June 2011

Could Well-Being Become Our New Currency?

Is our current economic path leading us to destruction – or at least serious unhappiness? A number of indicators point to a new indicator of wealth: well-being.

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Posted in Brands, Current Affairs, Innovation

Where Is The Green Brand Vision?

Powerful brands can influence behavior and change cultural mores. But are big brands going to miss their opportunity to lead consumers to a greener, brighter future?

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Posted in Brands, Green Business

The Three People Who Need To Know About Your Green Business

Is building ‘green’ into a corporate brand a dangerous thing for companies? Not if you target the right audience.

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Posted in Brands, Green Business

How Do You Innovate Dignity?

The great entrepreneur’s gift is the ability to find great business ideas in places most of us ignore. So where did the founder of this $4 billion company look for inspiration? In a bread line.

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Posted in Brands, Green Business, Innovation

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