Monthly Archives: July 2011

Who Will Own The Brand Of Integrative Medicine?

Integrative medicine is poised to become a major movement, thanks to our aging population, unhealthy children and beleaguered healthcare system. If people are looking for new, integrated ways to take their health into their own hands, who will own the brand that provides it to them?

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Posted in Brands, Current Affairs, Healthcare, Innovation

Why Is There Still Green In My Funds?

SRI has come a long way. But has SRI marketing kept pace? Or is the message holding back the product, condemning it to remaining forever niche?

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Posted in Brands, Current Affairs, Green Business

Plastic. The Next Great Brand Challenge.

Is plastic the wonder material that defined our culture, or the bane of our existence? That all depends on how we use it…and right now, we’re only using it to half its potential. Here’s how to make plastic really work.

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Posted in Green Business, Innovation

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