Monthly Archives: January 2012

Make Practical Green Part Of Your Futureproof Brand

When it comes to green, virtue doesn’t work. But does that mean consumers won’t act for the planet? Not at all – the magic is in the insight, innovation and branding.

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Posted in Brands, Current Affairs, Green Business

Creating A Green Innovation Ripple

Creating a program of eco-innovation is great. But how do you get it to create a ripple, with results beyond your expectations?

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Posted in Green Business, Innovation, Uncategorized

It’s Apple On Wheels

jfe quick charge

Car manufacturers are worried that partnerships with electric motor companies will rob them of their last ‘fingerprint’ technology – internal combustion engine design. But should the carmakers be alarmed, or looking forward to the dawn of a new innovation era?

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Posted in Brands, Green Business, Innovation, Uncategorized

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