Virgin fosters entrepreneurs around the world. Not only is this good for local economies, communities and the environment – it’s also paying off handsomely in ideas for Virgin.
Monthly Archives: March 2012
From One Virgin, Countless Entrepreneurs Are Born
Tagged with: Branson Centre For Entrepreneurship Caribbean, entrepreneur, futureproof, Global Idea Jams, IBM, insight, Jean Oelwang, richard branson, virgin, Virgin Holidays, Virgin Unite
Posted in Brands, Current Affairs, Green Business, Innovation
Posted in Brands, Current Affairs, Green Business, Innovation
Consumers Will Save The World (If You Give Them Points)
Loyalty programs like AIR MILES For Social Change have driven consumers en masse to green products and services. What’s the secret?
Tagged with: air miles, Air Miles For Social Change, andreas souvaliotis, Canada, consumer, loyalty, Loyalty One, Mainstream Green, Ogilvy Earth, rewards
Posted in Brands, Green Business, Innovation
Posted in Brands, Green Business, Innovation
Fast Forwarding Future Innovation
Enabling an exciting future often means finding innovative solutions in the more mundane present. Discover how Ford got the solar technology it wanted for tomorrow, by creating innovative financing partnerships today.
Tagged with: Ford, innovation, John Viera, Solar, Wayne Michigan
Posted in Green Business, Innovation
Posted in Green Business, Innovation
Building Ripples Into Your Futureproof Brand
The concept of brand has rippled, or expanded, greatly with the rise of sustainability. Here’s how one leading company created a ripple with local water.
Tagged with: Casa Grande, FutureProof Brand, insight, microcredit, Pepsi, Pepsico, Robert ter Kuile
Posted in Brands, Green Business, Innovation
Posted in Brands, Green Business, Innovation
Futureproof Brands – My GLOBE Conference Webinar
TweetOn March 6th, 2012, I presented an overview of Futureproof Brands as a preamble to the GLOBE Conference. The slides and transcript are attached here.
Posted in Uncategorized
