Monthly Archives: April 2012

Can Your Brand See The Footprints Of The Future?

This story first appeared in Huffington Post April 27th, 2012. We live in a time of unprecedented chaos. Whether it’s economic, environmental, technological or cultural uncertainty, the world we inhabit isn’t easy for people, or brands to navigate. Comfort would

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Posted in Brands, Current Affairs, Green Business, Innovation

BMW i, And The Rise Of The New Green Affluents.

BMW i is a new concept in mobility. More than that, it’s a brilliant execution on a futureproof insight. What’s the insight, and where did it come from?

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Posted in Brands, Green Business, Innovation

How To Kill Innovation With Apathy

Innovation needs enthusiasm to survive. Apathy is the quickest killer of new ideas. And the best way to drive enthusiasm is to involve communicators right up front.

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Posted in Brands, Cities, Current Affairs, Green Business, Innovation

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