Tweet This story first appeared in Huffington Post April 27th, 2012. We live in a time of unprecedented chaos. Whether it’s economic, environmental, technological or cultural uncertainty, the world we inhabit isn’t easy for people, or brands to navigate. Comfort…
BMW i is a new concept in mobility. More than that, it’s a brilliant execution on a futureproof insight. What’s the insight, and where did it come from?
Innovation needs enthusiasm to survive. Apathy is the quickest killer of new ideas. And the best way to drive enthusiasm is to involve communicators right up front.
