Monthly Archives: June 2012

Designing Sustainability That Sells

Consumers are beginning to express their desire for more sustainable products. But by and large, those products are not making themselves easy to love. So I was excited to hear about the partnership between 7th Generation and Ecologic Brands, a packaging company that balances low-impact materials with eye-popping design.

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Posted in Brands, Green Business, Innovation

Gambling, Entertainment…Sustainability?

Sustainability provides a natural brand link in some categories. Organics are perceived as a step up in food and body care, high efficiency is an increasingly easy sell in automotive.

But casinos? It’s hard to see the link between hedonism and a happy planet.

If Caesars is any indicator, that’s about to change.

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Posted in Brands, Cities, Green Business, Innovation

How To Solve A Problem People Don’t Know They Have

Chipotle is a restaurant chain that does extremely well serving fresh food fast. But is their approach to sustainability just as fresh? And more important, do their customers even care?

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Posted in Brands, Current Affairs, Green Business, Innovation

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