Consumers are beginning to express their desire for more sustainable products. But by and large, those products are not making themselves easy to love. So I was excited to hear about the partnership between 7th Generation and Ecologic Brands, a packaging company that balances low-impact materials with eye-popping design.
Sustainability provides a natural brand link in some categories. Organics are perceived as a step up in food and body care, high efficiency is an increasingly easy sell in automotive.
But casinos? It’s hard to see the link between hedonism and a happy planet.
If Caesars is any indicator, that’s about to change.
Chipotle is a restaurant chain that does extremely well serving fresh food fast. But is their approach to sustainability just as fresh? And more important, do their customers even care?
