Monthly Archives: September 2012

Want A Futureproof Brand? Start With Uncomfortable Questions.

Before you talk tactics, before you weigh budgets, before anything…ask yourself a couple of uncomfortable questions. Your sustainable branding depends on it.

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Posted in Brands, Uncategorized

Telecommuting: Is Your Brand Ready For Unleashed Workers?

Futureproof brands need to know what consumers will want tomorrow. So is tomorrow’s telecommuting a rich target for brands, or a fuzzy concept that should be avoided?

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Posted in Current Affairs, Green Business, Innovation, Uncategorized

A Sustainable Media Idea? Behave Human.

I’ve downloaded my share of magazine subscriptions. But the experience was clunky, and didn’t feel like a natural evolution of reading. This tweaked my curiosity. What exactly was it that was so off-putting? Where had the technologists diverged from consumers?

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Posted in Green Business, Innovation

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