Fashion brands are making strides in sustainability. But is a green fashion brand an asset, or liability?
Fashion brands are making strides in sustainability. But is a green fashion brand an asset, or liability?
A few years back, we published 5 tips for marketers incorporating sustainability into their brand. Looking back, I see those tips are in need of an update.
Gone are the days of ‘big talk, small innovation’. But are sustainable branding innovations being advertised adequately? Or are brands speaking too quietly?
Companies have gotten increasingly better at incorporating sustainability into governance, operations and supply chain. Now it’s time to design green innovation in brands. But how much green design will consumers accept?
