Monthly Archives: October 2012

The Delicate Balance Of Green Fashion

Fashion brands are making strides in sustainability. But is a green fashion brand an asset, or liability?

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Posted in Brands, Clothing, Green Business, Innovation, Uncategorized

The 5C’s Of Sustainability Branding, Revisited.

A few years back, we published 5 tips for marketers incorporating sustainability into their brand. Looking back, I see those tips are in need of an update.

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Posted in Brands, Green Business, Innovation, Uncategorized

Sustainable Branding: A Whole New Ball Game.

Gone are the days of ‘big talk, small innovation’. But are sustainable branding innovations being advertised adequately? Or are brands speaking too quietly?

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Posted in Brands, Green Business, Innovation

Want A Green Future? Design Green.

Companies have gotten increasingly better at incorporating sustainability into governance, operations and supply chain. Now it’s time to design green innovation in brands. But how much green design will consumers accept?

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Posted in Brands, Green Business, Innovation

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