Monthly Archives: November 2012

Fundamentals Of Futureproof Brands 2. Creating Market Transformation.

The journey to creating futureproof brands often means transforming the market, as well as the brand. Here’s the video that shows you how.

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Posted in Brands, Green Business, Innovation, Uncategorized

Is There A Futureproof Brand To Replace Black Friday?

The rise of conscious consumption clashes with the reality of Black Friday. But where’s the futureproof brand innovation that proves a better way forward?

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Posted in Brands, Green Business, Innovation, Uncategorized

Can Twinkies Become A Futureproof Brand?

If there’s an appetite to change the destiny of Twinkies and make it a futureproof brand, I believe a radical change is due. Here’s how it happens.

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Posted in Brands, Green Business, Healthcare, Innovation, Uncategorized

How To Focus Your Innovation Pipeline

A disciplined innovation pipeline can take the uncertainty out of invention. The place to start, as UPS shows, is to hone what you do best.

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Posted in Brands, Current Affairs, Green Business, Innovation, Uncategorized

Fundamentals of Futureproof Brands 1. Know Yourself, Know Your Target.

What goes into a futureproof brand? This first video in a series explores the foundation of futureproofing: know yourself, and know your target.

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Posted in Brands, Green Business, Innovation

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