Monthly Archives: December 2012

Seven Crazy Reasons Consumers Won’t Embrace Your Green Innovation

There are a host of irrational reasons that prevent consumers from acting on their sustainable instincts. Is your green innovation at risk as a result?

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Posted in Brands, Energy, Green Business, Innovation, Uncategorized

Building A Futureproof Brand? What You’ll Need In 2013.

This story first appeared in Sustainable Brands December 27th, 2012. I help clients build futureproof brands, so a predictions article seems a natural fit. And because collaboration with my network of global experts is part of building those brands, I’m

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Posted in Brands, Green Business, Innovation, Uncategorized

Sustainable Brands For Unleashed Workers – Live!

You can create powerful, sustainable brands around the burgeoning independent (or ‘unleashd’ workforce. But what areas of opportunity should you focus on?

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Posted in Brands, Current Affairs, Innovation, Uncategorized

Green Innovation, Meet Fear Of Change

Want people to change behavior? It will take much more than shiny green innovation to do it.

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Posted in Brands, Green Business, Innovation, Uncategorized

Fundamentals of Futureproof Brands 3: The Four Forces Of Chaos.

This video explores the four forces of chaos that today’s brands must learn to survive and thrive in. Is your brand ready? Futureproof brands are.

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Posted in Uncategorized

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