Bootstrap marketing, and a beautiful junk idea.

In this podcast, I chat with Brian Scudamore – the iconoclastic founder of 1-800-Got-Junk.

Got Junk is a company famous for its cheeky bootstrap marketing. In fact, Scudamore has largely turned his back on big budget brand ads, favouring the pulling power of ‘ads’ like his truck billboards instead.

Hope you enjoy the conversation, and you get a few beautiful bootstrap marketing ideas of your own.

 

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