Fashion brands are making strides in sustainability. But is a green fashion brand an asset, or liability?
Fashion brands are making strides in sustainability. But is a green fashion brand an asset, or liability?
The culture of surfing is awash in environmentalism. Beneath the mythical veneer, however, the business of surfing (worth $7 billion annually) is big business. So it has all the usual problems – and then some – as it looks to live up to its eco-friendly image. If the surfboard building industry can be transformed into a sustainable model, it can be a catalyst for spurring the larger surf apparel businesses to follow suit.
Is Patagonia’s Common Threads program a revolutionary idea that will redefine clothing priorities? Or a return to a saner time, where we all bought quality clothing, and took care of our possessions? Or both?
