Sustainable brand initiatives don’t succeed merely because they’re smart. They create a real connection with consumers. What do those connections look like?
Blog Archives
What Sustainable Brand Managers Can Learn From Homer Simpson
Tagged with: 350, Aditi Gowri, First Wave, Gamification, Homer Simpson, Jay Kassirer, jim nelson, Shopping Bags, simon sinek, Wastebusters
Posted in Brands, Energy, Green Business, Innovation, Uncategorized
Posted in Brands, Energy, Green Business, Innovation, Uncategorized
What Your Sustainable Brand Can Learn From The Lord Of The Rings
TweetThis story first appeared in Sustainable Brands January 25th, 2013. “One ring to rule them all, one ring to find them, one ring to bring them all and in the darkness bind them.” JRR Tolkien, The Lord of the Rings…
Tagged with: Arien Korteland, bc hydro, JRR Tolkien, Lord Of The Rings, Natural Step, north star thinking, personal sustainability pledge, PSP, wal-mart
Posted in Brands, Energy, Green Business, Innovation, Uncategorized
Posted in Brands, Energy, Green Business, Innovation, Uncategorized
Seven Crazy Reasons Consumers Won’t Embrace Your Green Innovation
There are a host of irrational reasons that prevent consumers from acting on their sustainable instincts. Is your green innovation at risk as a result?
Tagged with: anchoring, bc hydro, Ben & Jerry, hyperbolic discounting, jim nelson, knowledge bias, LOHAS, loss aversion, Mainstream Green, mere-exposure effect, Ogilvy Earth, Prius, semmelweis reflex, status quo bias
Posted in Brands, Energy, Green Business, Innovation, Uncategorized
Posted in Brands, Energy, Green Business, Innovation, Uncategorized
