If there’s an appetite to change the destiny of Twinkies and make it a futureproof brand, I believe a radical change is due. Here’s how it happens.
Tweet This article by Megan Haynes first appeared in Strategy Magazine March 5, 2012. The article describes a revolutionary new concept I helped launch.For photos, see my portfolio. Spas and pharmacies don’t have a ton in common. Sterile white, clinical…
Integrative medicine is poised to become a major movement, thanks to our aging population, unhealthy children and beleaguered healthcare system. If people are looking for new, integrated ways to take their health into their own hands, who will own the brand that provides it to them?
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