The seven commandments of brand management20210329180134
The seven commandments of brand management
March 29, 20210 comments
If you want to do brand management right, you can’t be afraid of playing with the DNA a bit (actually, that’s commandment number 3 below). Thus ‘seven commandments’ instead of ...
Celebrating failure is a refreshing brand strategy20200915013811
Celebrating failure is a refreshing brand strategy
September 15, 20200 comments
Hear me out. What if, instead of trying to disguise it, we started celebrating failure? Or better yet, we turned it into a refreshing brand strategy? Celebrating failure One of my favorite reads (albe...
Ten-ish slides that will define your brand20181009000858
Ten-ish slides that will define your brand
October 9, 20180 comments
A short time ago, I was called in to help a team of university students in an Entrepreneurial Business Case Competition – ostensibly as a brand guy who could provide guidance on getting their me...
Create a lizardproof brand20171107002150
Create a lizardproof brand
November 7, 20170 comments
For most marketers, cutting through the noise with their brand message is a big concern. But even if your message gets to your audience, there’s no guarantee they’ll absorb it. This speech...
How to build (and kill) brand image20161115002350
How to build (and kill) brand image
November 15, 20160 comments
With the recent release of the Gustavson Brand Trust Index, I was invited on CFAX talk radio to chat about how to build brand image – and how to destroy it. You can join host Mark Brennae and my...
Futureproof brand predictions for 201620151220173239
Futureproof brand predictions for 2016
December 20, 20150 comments
In my final episode of the Ian Jessop show for 2015, Ian and I explore which brands will thrive, and which will dive in 2016. Enjoy the fun!...
