What goes into a futureproof brand? This first video in a series explores the foundation of futureproofing: know yourself, and know your target.
Blog Archives
Fundamentals of Futureproof Brands 1. Know Yourself, Know Your Target.
Tagged with: apple, futureproof, M2O media, Patagonia, richard branson, vrigin, Yvon Chouinard
Posted in Brands, Green Business, Innovation
Posted in Brands, Green Business, Innovation
Want A Futureproof Brand? Start With Uncomfortable Questions.
Before you talk tactics, before you weigh budgets, before anything…ask yourself a couple of uncomfortable questions. Your sustainable branding depends on it.
Tagged with: apple, Armani, Blair Enns, brand manager, futureproof, Harley, John Marshall Roberts, Seventh Generation, simon sinek, sustainable branding, Unilever, worldview, Zero Waste Challenge
Posted in Brands, Uncategorized
Posted in Brands, Uncategorized
It’s Apple On Wheels
Car manufacturers are worried that partnerships with electric motor companies will rob them of their last ‘fingerprint’ technology – internal combustion engine design. But should the carmakers be alarmed, or looking forward to the dawn of a new innovation era?
Tagged with: apple, BMW iProject, bosch, business unit, daimler, function unit, Herald Tribune, iPad, iPod, Paul Hockenos, siemens, volvo
Posted in Brands, Green Business, Innovation, Uncategorized
Posted in Brands, Green Business, Innovation, Uncategorized
Does Your Green Brand Need A Reality Check?
When green brand perception and reality aren’t aligned, the result can be costly – at best. But not all misalignments are toxic. What works for your brand?
Tagged with: apple, brad bate, considered design, green order, MapChange, Newscorp, Nike, Patagonia, stephen linaweaver, Sustainability Leadership Report
Posted in Brands, Green Business, Innovation
Posted in Brands, Green Business, Innovation
Talking Futureproof on Nature Of Business Radio
Tune in to this radio interview to hear me in conversation with Chrissy Coughlin on Nature Of Business radio. We talk about futureproof brands, and how successful brands will adapt to an increasingly chaotic world.
Tagged with: apple, brands, chrissy coughlin, design, futureproof brands, greenbiz, innovation, insight, marc stoiber, Nike, sociability, sustainability
Posted in Brands, Current Affairs, Green Business, Innovation
Posted in Brands, Current Affairs, Green Business, Innovation
