Why do some sustainability programs create zealots, and others create zzzzz? Three tips for adding spice to your corporate sustainable brand.
Blog Archives
Take Your Sustainable Brand Up Three Notches
Tagged with: bc hydro, design, energy manager, engagement, FutureProof Brand, innovation, IT, philanthropy, Practically Green, ROI, Sarah Finnie Robinson, Simon Dunne, simon vickers, Specialized Bikes, sustainability
Posted in Brands, Green Business, Innovation
Posted in Brands, Green Business, Innovation
1) Stand Out. 2) Blend In. 3) Build Sustainable Brand.
How do you go from ‘must have’ to ‘everyone has’? Follow these tips for moving your sustainable brand from rarity to universal adoption.
Tagged with: bc hydro, christmas, hypermiler, jim nelson, led light, Prius, Toyota
Posted in Brands, Green Business, Uncategorized
Posted in Brands, Green Business, Uncategorized
What Your Sustainable Brand Can Learn From The Lord Of The Rings
TweetThis story first appeared in Sustainable Brands January 25th, 2013. “One ring to rule them all, one ring to find them, one ring to bring them all and in the darkness bind them.” JRR Tolkien, The Lord of the Rings…
Tagged with: Arien Korteland, bc hydro, JRR Tolkien, Lord Of The Rings, Natural Step, north star thinking, personal sustainability pledge, PSP, wal-mart
Posted in Brands, Energy, Green Business, Innovation, Uncategorized
Posted in Brands, Energy, Green Business, Innovation, Uncategorized
Seven Crazy Reasons Consumers Won’t Embrace Your Green Innovation
There are a host of irrational reasons that prevent consumers from acting on their sustainable instincts. Is your green innovation at risk as a result?
Tagged with: anchoring, bc hydro, Ben & Jerry, hyperbolic discounting, jim nelson, knowledge bias, LOHAS, loss aversion, Mainstream Green, mere-exposure effect, Ogilvy Earth, Prius, semmelweis reflex, status quo bias
Posted in Brands, Energy, Green Business, Innovation, Uncategorized
Posted in Brands, Energy, Green Business, Innovation, Uncategorized
Green Innovation, Meet Fear Of Change
Want people to change behavior? It will take much more than shiny green innovation to do it.
Tagged with: bc hydro, eco-efficiency, eco-innovation, green innovation, jim nelson, power smart, psychology, sociology
Posted in Brands, Green Business, Innovation, Uncategorized
Posted in Brands, Green Business, Innovation, Uncategorized
