Car manufacturers are worried that partnerships with electric motor companies will rob them of their last ‘fingerprint’ technology – internal combustion engine design. But should the carmakers be alarmed, or looking forward to the dawn of a new innovation era?
I was recently interviewed by Triple Bottom Line Radio on the subject of building futureproof brands. Hear the entire interview here…
Will your brand thrive into the future, or be relegated to the garbage heap? Here are some thoughtstarters to ensure you find yourself on the right side of the Darwinian curve
