Mastering the LinkedIn Introduction20211229214325
Mastering the LinkedIn Introduction
December 29, 20210 comments
The LinkedIn introduction seems childishly simple. The entire platform is engineered to drive effective introductions! However, there is a yawning gap between simply throwing your name in someone̵...
Make your landing page your hardest-working brand tool20180604201950
Make your landing page your hardest-working brand tool
June 4, 20180 comments
Long, long ago, in a time before landing pages, I used to build brand bibles for my clients. These ‘bibles’ were repositories of everything great and good about their brand, including: The...
What goes into a Brand Bible?20170620003026
What goes into a Brand Bible?
June 20, 20170 comments
I love launching new brands. In fact, I’m currently helping four startups either conceive their brand from scratch or rethink their brand as they start to get traction and need to position thems...
