Everything you want to know about brand positioning.20210210010428
Everything you want to know about brand positioning.
February 10, 20210 comments
Some brand issues never lose relevance, never go out of fashion, never get ‘solved’ – brand positioning is at the top of that heap. No matter how shiny your technology, lack of prope...
Fear, Halloween, and Brand Thinking20181101222311
Fear, Halloween, and Brand Thinking
November 1, 20180 comments
I love connecting tangents that don’t obviously belong together. That’s why, in honour of Halloween, I did a bit of research into the correlation between fear and brand thinking. Crazy? Ac...
Fake news, echo chambers, and cultural collision – what can brands do?20170103003030
Fake news, echo chambers, and cultural collision – what can brands do?
January 3, 20170 comments
Fake news and echo chambers became headline issues during the recent US election. Whether it was outrageous stories fabricated by the pseudo-press to lure clicks (and ad dollars), or algorithms set up...
