Free and easy LinkedIn business lead generation20200312225431
Free and easy LinkedIn business lead generation
March 12, 20200 comments
I need to start this post with a confession: I used to use LinkedIn all the time to accelerate lead generation for my B2B clients. It was a fairly elaborate process that involved paid tools and enhanc...
Test or trust: The idea validation debate rages on.20200209231241
Test or trust: The idea validation debate rages on.
February 9, 20200 comments
Oh, the stories I could tell of pitched battles over idea validation. I’ve seen the debate swing like a pendulum between test and trust through the years. In the pre-digital days – back wh...
How to build a top tech city brand20190801051551
How to build a top tech city brand
August 1, 20190 comments
Quick, name two top tech cities. San Francisco, and, ummm… Exactly. Being a top tech city and being known as a top tech city are two quite different things. It’s an important difference, t...
Which brand platform is best? (Spoiler alert: any of them)20171221001046
Which brand platform is best? (Spoiler alert: any of them)
December 21, 20170 comments
Today, choosing how to effectively communicate can feel like drinking from a firehose. There are simply too many platforms for marketing your message. More often than not, the overabundance of choice ...
Fake news, echo chambers, and cultural collision – what can brands do?20170103003030
Fake news, echo chambers, and cultural collision – what can brands do?
January 3, 20170 comments
Fake news and echo chambers became headline issues during the recent US election. Whether it was outrageous stories fabricated by the pseudo-press to lure clicks (and ad dollars), or algorithms set up...
How to build (and kill) brand image20161115002350
How to build (and kill) brand image
November 15, 20160 comments
With the recent release of the Gustavson Brand Trust Index, I was invited on CFAX talk radio to chat about how to build brand image – and how to destroy it. You can join host Mark Brennae and my...
Futureproof brand predictions for 201620151220173239
Futureproof brand predictions for 2016
December 20, 20150 comments
In my final episode of the Ian Jessop show for 2015, Ian and I explore which brands will thrive, and which will dive in 2016. Enjoy the fun!...
