Whether you agree with the NRA or not, their structure is something every futureproof brand builder can learn from. But are there any flaws in the brand?
Blog Archives
The Hole In The NRA’s Futureproof Brand Armor
Tagged with: buckminster fuller, cold dead hands, design, futureproof, FutureProof Brand, innovation, Jfk, maslow, nra, second amendment, sociability, sustainability, tarantino, wild west
Posted in Brands, Current Affairs, Uncategorized
Posted in Brands, Current Affairs, Uncategorized
Fundamentals of Futureproof Brands 1. Know Yourself, Know Your Target.
What goes into a futureproof brand? This first video in a series explores the foundation of futureproofing: know yourself, and know your target.
Tagged with: apple, futureproof, M2O media, Patagonia, richard branson, vrigin, Yvon Chouinard
Posted in Brands, Green Business, Innovation
Posted in Brands, Green Business, Innovation
Want A Futureproof Brand? Start With Uncomfortable Questions.
Before you talk tactics, before you weigh budgets, before anything…ask yourself a couple of uncomfortable questions. Your sustainable branding depends on it.
Tagged with: apple, Armani, Blair Enns, brand manager, futureproof, Harley, John Marshall Roberts, Seventh Generation, simon sinek, sustainable branding, Unilever, worldview, Zero Waste Challenge
Posted in Brands, Uncategorized
Posted in Brands, Uncategorized
Telecommuting: Is Your Brand Ready For Unleashed Workers?
Futureproof brands need to know what consumers will want tomorrow. So is tomorrow’s telecommuting a rich target for brands, or a fuzzy concept that should be avoided?
Tagged with: always on syndrome, Citrix, cloud, cloud computing, facebook, futureproof, FutureProof Brand, GoTo Meeting, innovation, Kim DeCarlis, office, telecommuting, virtualization, work / life slicing, worker
Posted in Current Affairs, Green Business, Innovation, Uncategorized
Posted in Current Affairs, Green Business, Innovation, Uncategorized
A Sustainable Media Idea? Behave Human.
I’ve downloaded my share of magazine subscriptions. But the experience was clunky, and didn’t feel like a natural evolution of reading. This tweaked my curiosity. What exactly was it that was so off-putting? Where had the technologists diverged from consumers?
Tagged with: design, futureproof, innovation, magazine, media, morgan guenther, newsstand, nextissue, technology
Posted in Green Business, Innovation
Posted in Green Business, Innovation
