How do you go from ‘must have’ to ‘everyone has’? Follow these tips for moving your sustainable brand from rarity to universal adoption.
Blog Archives
1) Stand Out. 2) Blend In. 3) Build Sustainable Brand.
Tagged with: bc hydro, christmas, hypermiler, jim nelson, led light, Prius, Toyota
Posted in Brands, Green Business, Uncategorized
Posted in Brands, Green Business, Uncategorized
What Sustainable Brand Managers Can Learn From Homer Simpson
Sustainable brand initiatives don’t succeed merely because they’re smart. They create a real connection with consumers. What do those connections look like?
Tagged with: 350, Aditi Gowri, First Wave, Gamification, Homer Simpson, Jay Kassirer, jim nelson, Shopping Bags, simon sinek, Wastebusters
Posted in Brands, Energy, Green Business, Innovation, Uncategorized
Posted in Brands, Energy, Green Business, Innovation, Uncategorized
Seven Crazy Reasons Consumers Won’t Embrace Your Green Innovation
There are a host of irrational reasons that prevent consumers from acting on their sustainable instincts. Is your green innovation at risk as a result?
Tagged with: anchoring, bc hydro, Ben & Jerry, hyperbolic discounting, jim nelson, knowledge bias, LOHAS, loss aversion, Mainstream Green, mere-exposure effect, Ogilvy Earth, Prius, semmelweis reflex, status quo bias
Posted in Brands, Energy, Green Business, Innovation, Uncategorized
Posted in Brands, Energy, Green Business, Innovation, Uncategorized
Green Innovation, Meet Fear Of Change
Want people to change behavior? It will take much more than shiny green innovation to do it.
Tagged with: bc hydro, eco-efficiency, eco-innovation, green innovation, jim nelson, power smart, psychology, sociology
Posted in Brands, Green Business, Innovation, Uncategorized
Posted in Brands, Green Business, Innovation, Uncategorized
