Everything you want to know about brand positioning.20210210010428

Everything you want to know about brand positioning.

Marc StoiberFebruary 10, 20210 comments
Some brand issues never lose relevance, never go out of fashion, never get ‘solved’ – brand positioning is at the top of that heap. No matter how shiny your technology, lack of prope...
Inspired marketing: enter the manifesto brand20201018230026

Inspired marketing: enter the manifesto brand

Marc StoiberOctober 18, 20200 comments
Could a manifesto brand be the secret to bringing clarity, alignment and reinforcement to your company? A focused brand simplifies your marketing. Like a person, it tells you how it likes to dress, wa...
Why you don’t need to be the product expert to be the product marketer20180219041325

Why you don’t need to be the product expert to be the product marketer

Marc StoiberFebruary 19, 20180 comments
My job as a product marketer is to find the core truth in the brand we’re selling. The core truth is what people say about our product, unprompted and off the cuff. If we can capture that truth ...
Let your competitors do your brand positioning for you20180208055612

Let your competitors do your brand positioning for you

Marc StoiberFebruary 8, 20180 comments
 Brand positioning isn’t an esoteric term. It’s all about my mom. My mom was looking for a new mini-SUV. I took her shopping, intent on impressing on her the infinite superiority of my cl...
The power of a visual brand20180118000309

The power of a visual brand

Marc StoiberJanuary 18, 20180 comments
There simply is nothing more powerful than a visual brand – a brand you can identify without words by simply seeing a powerful icon. That’s why, as part of virtually every brand project, I...
Which brand platform is best? (Spoiler alert: any of them)20171221001046

Which brand platform is best? (Spoiler alert: any of them)

Marc StoiberDecember 21, 20170 comments
Today, choosing how to effectively communicate can feel like drinking from a firehose. There are simply too many platforms for marketing your message. More often than not, the overabundance of choice ...
From Unique Selling Proposition to Unique Ownable Speciality20171121000830

From Unique Selling Proposition to Unique Ownable Speciality

Marc StoiberNovember 21, 20170 comments
Over the course of the last three BrandDIY posts (you can check them out here, here and here) we’ve done some heavy lifting. Specifically, we’ve figured out what you think your brand does ...
Create a lizardproof brand20171107002150

Create a lizardproof brand

Marc StoiberNovember 7, 20170 comments
For most marketers, cutting through the noise with their brand message is a big concern. But even if your message gets to your audience, there’s no guarantee they’ll absorb it. This speech...
Brand backcasting – envision the future, then plan how to get there.20170718005129

Brand backcasting – envision the future, then plan how to get there.

Marc StoiberJuly 18, 20170 comments
Over the course of 25 years of helping clients build effective brands, I’ve discovered a huge, yawning gap in the market: commonsense brand building techniques aimed at entrepreneurs who want to...
What goes into a Brand Bible?20170620003026

What goes into a Brand Bible?

Marc StoiberJune 20, 20170 comments
I love launching new brands. In fact, I’m currently helping four startups either conceive their brand from scratch or rethink their brand as they start to get traction and need to position thems...
The Death of the Canadian Political Story20150831222008

The Death of the Canadian Political Story

Marc StoiberAugust 31, 20150 comments
In this podcast, I join CFAX’s Mark Brennie discussing the branding of the Canadian political story. This conversation was inspired (in a non-inspiring way) by a recent story in the New York Tim...
Enlightened Blogging Part 3: How to Create a Popular Blog20150525190249

Enlightened Blogging Part 3: How to Create a Popular Blog

Marc StoiberMay 25, 20150 comments
Alright folks, we’re in the home stretch – ‘How to create a popular blog’ is the final piece of the three-part experiment on effective blog marketing I’ve conducted over the past 4 months....
Didn’t See It Coming 1: The Podcast20150417203914

Didn’t See It Coming 1: The Podcast

Marc StoiberApril 17, 20150 comments
  For those of you unfamiliar with my book Didn’t See It Coming, this podcast should help. It’s the first in an ongoing series, pulled from my monthly radio appearances on CFAX radio....