The trouble with origin storytelling? The origin.20200101210101
The trouble with origin storytelling? The origin.
January 1, 20200 comments
Storytelling is de rigueur in marketing today. And origin stories (those describing a founder’s or product’s origin and journey to success) are the most popular of the genre. There is an a...
The rise and fall of podcasting20190729172813
The rise and fall of podcasting
July 29, 20190 comments
To me, podcasting is a passion – I simply love bringing guests on who have an interesting perspective on brands, marketing and communication, and I love sharing their ideas with my audience. If ...
Overpromise and Overdeliver. Great Brand Strategy or Company Killer?20151008014444
Overpromise and Overdeliver. Great Brand Strategy or Company Killer?
October 8, 20150 comments
In this podcast, I discuss the brand strategy trend toward overpromising and overdelivering to customers. Does it really make them happier and more loyal? And does it kill your company in the process?...
