Relan bags are made from recycled billboard ads. More than a fashion statement, they embody insights that are vital to futureproof brands.
Relan bags are made from recycled billboard ads. More than a fashion statement, they embody insights that are vital to futureproof brands.
When green brand perception and reality aren’t aligned, the result can be costly – at best. But not all misalignments are toxic. What works for your brand?
Tune in to this radio interview to hear me in conversation with Chrissy Coughlin on Nature Of Business radio. We talk about futureproof brands, and how successful brands will adapt to an increasingly chaotic world.
Green business didn’t become what we’d envisioned. It became something much better. How can you tap into the new green business thinking, and use it to your advantage?
Green innovation is driving business. But branding your latest initiative ‘green’ could cause more harm than good. Why?
