There are a host of irrational reasons that prevent consumers from acting on their sustainable instincts. Is your green innovation at risk as a result?
Blog Archives
Seven Crazy Reasons Consumers Won’t Embrace Your Green Innovation
Tagged with: anchoring, bc hydro, Ben & Jerry, hyperbolic discounting, jim nelson, knowledge bias, LOHAS, loss aversion, Mainstream Green, mere-exposure effect, Ogilvy Earth, Prius, semmelweis reflex, status quo bias
Posted in Brands, Energy, Green Business, Innovation, Uncategorized
Posted in Brands, Energy, Green Business, Innovation, Uncategorized
Consumers Will Save The World (If You Give Them Points)
Loyalty programs like AIR MILES For Social Change have driven consumers en masse to green products and services. What’s the secret?
Tagged with: air miles, Air Miles For Social Change, andreas souvaliotis, Canada, consumer, loyalty, Loyalty One, Mainstream Green, Ogilvy Earth, rewards
Posted in Brands, Green Business, Innovation
Posted in Brands, Green Business, Innovation
