What goes into a futureproof brand? This first video in a series explores the foundation of futureproofing: know yourself, and know your target.
What goes into a futureproof brand? This first video in a series explores the foundation of futureproofing: know yourself, and know your target.
As sustainability in business evolves, new innovations come on tap. But how do you know if the world is ready for the next leap forward?
BASF’s tagline is ‘Creating Chemistry’. How does this tie into sustainability and innovation? Turns out, the chemistry in question isn’t about molecules, but people.
When green brand perception and reality aren’t aligned, the result can be costly – at best. But not all misalignments are toxic. What works for your brand?
Is Patagonia’s Common Threads program a revolutionary idea that will redefine clothing priorities? Or a return to a saner time, where we all bought quality clothing, and took care of our possessions? Or both?
