Celebrating failure is a refreshing brand strategy20200915013811
Celebrating failure is a refreshing brand strategy
Hear me out. What if, instead of trying to disguise it, we started celebrating failure? Or better yet, we turned it into a refreshing brand strategy? Celebrating failure One of my favorite reads (albe...
Create a lizardproof brand20171107002150
Create a lizardproof brand
For most marketers, cutting through the noise with their brand message is a big concern. But even if your message gets to your audience, there’s no guarantee they’ll absorb it. This speech...
You’re not a commodity brand. Now prove it.20170403000039
You’re not a commodity brand. Now prove it.
This is the manuscript of a brand speech Marc delivered on being commodity brand, March 9th at a financial managers’ conference in British Columbia, Canada. Our world has grown incredibly small....
How to bring marketing integrity back? Just ask consumers.20170117001012
How to bring marketing integrity back? Just ask consumers.
There is no better way to demonstrate marketing integrity than by letting your customers tell your story for you. Sadly, where there’s an opportunity, there’s an opportunity to scam the sy...
How to build (and kill) brand image20161115002350
How to build (and kill) brand image
With the recent release of the Gustavson Brand Trust Index, I was invited on CFAX talk radio to chat about how to build brand image – and how to destroy it. You can join host Mark Brennae and my...
Why your most powerful advertising may be a speech.20161009013315
Why your most powerful advertising may be a speech.
Technology has enabled us to craft incredibly powerful advertising, microtargeted to individuals yet engaging the world. But will public speaking supplant advertising as the go to form of communicatio...
Social Media, Brand Strategy and Storytelling. The Didn’t See It Coming Podcast20150528100041
Social Media, Brand Strategy and Storytelling. The Didn’t See It Coming Podcast
In this program, host Ian Jessop and I discuss how brands often leapfrog brand strategy and story to arrive at social media tactics…with disastrous results. Inspired by my keynote at this month&...
You want authenticity? Check the toilet.20150302203435
You want authenticity? Check the toilet.
At a recent speaking engagement, I was exploring approaches to building authenticity into brands. My audience, a group of raucous CEO’s jonesing for a quick hit of inspiration, weren’t being shy about...