Everything you want to know about brand positioning.20210210010428
Everything you want to know about brand positioning.
February 10, 20210 comments
Some brand issues never lose relevance, never go out of fashion, never get ‘solved’ – brand positioning is at the top of that heap. No matter how shiny your technology, lack of prope...
Advertising engagement, without the annoyance factor20170606005641
Advertising engagement, without the annoyance factor
June 6, 20170 comments
Advertising engagement is a polite way of defining the raison d’etre of ads… you advertise in order to engage your audience. There are a number of ways to create advertising engagement. Yo...
Pepsi, Kendall Jenner, and brand disaster20170411020050
Pepsi, Kendall Jenner, and brand disaster
April 11, 20170 comments
Recently, Pepsi pulled a monumental brand disaster of an ad starring Kendall Jenner as the girl who, well, solved social injustice with a fist bump and soda. The ad was so wrong on so many fronts. Ins...
