How do you go from ‘must have’ to ‘everyone has’? Follow these tips for moving your sustainable brand from rarity to universal adoption.
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1) Stand Out. 2) Blend In. 3) Build Sustainable Brand.
Tagged with: bc hydro, christmas, hypermiler, jim nelson, led light, Prius, Toyota
Posted in Brands, Green Business, Uncategorized
Posted in Brands, Green Business, Uncategorized
Seven Crazy Reasons Consumers Won’t Embrace Your Green Innovation
There are a host of irrational reasons that prevent consumers from acting on their sustainable instincts. Is your green innovation at risk as a result?
Tagged with: anchoring, bc hydro, Ben & Jerry, hyperbolic discounting, jim nelson, knowledge bias, LOHAS, loss aversion, Mainstream Green, mere-exposure effect, Ogilvy Earth, Prius, semmelweis reflex, status quo bias
Posted in Brands, Energy, Green Business, Innovation, Uncategorized
Posted in Brands, Energy, Green Business, Innovation, Uncategorized
