Brand attraction: Does your brand have an awesome but?20211020150614
Brand attraction: Does your brand have an awesome but?
October 20, 20210 comments
Could an awesome ‘but’ be the secret to creating brand attraction? Let’s find out. Consumers don’t care about your brand’s terrific features. Most of them wouldn’t ...
Fear, Halloween, and Brand Thinking20181101222311
Fear, Halloween, and Brand Thinking
November 1, 20180 comments
I love connecting tangents that don’t obviously belong together. That’s why, in honour of Halloween, I did a bit of research into the correlation between fear and brand thinking. Crazy? Ac...
Make infographics core to your communication20180510051003
Make infographics core to your communication
May 10, 20180 comments
Infographics are the antidote to the data firehose. They break complex information into graphic bits, tie the bits together with arrows and circles, and assemble them in pictures so pretty you want to...
Storytelling, and the antidote to the accumulation nation20180116005010
Storytelling, and the antidote to the accumulation nation
January 16, 20180 comments
Didn’t See It Coming usually explores brands that learn from the past, look to the future, and profit because of it today. But every once in a while, you meet someone who has such a terrific sto...
Can brands survive our toxic communication environment?20160616233437
Can brands survive our toxic communication environment?
June 16, 20160 comments
What used to be productive communication has denigrated into toxic shouting matches. Whether it’s the scorched earth political abuse that has served Donald Trump so well, character attacks foggi...
