Companies like Interface prosper with a simple, sustainable brand mission. What can we learn from them, especially in the aftermath of Hurricane Sandy?
Consumers are beginning to express their desire for more sustainable products. But by and large, those products are not making themselves easy to love. So I was excited to hear about the partnership between 7th Generation and Ecologic Brands, a packaging company that balances low-impact materials with eye-popping design.
I admit it. I’m a sucker for big, bold innovation. It gets headlines, and reassures our belief in human ingenuity. But Jeff Walter of HP presented a new perspective on bringing ideas to market that certainly made me rethink my position.
Prior to the yearly Sustainable Brands conference, I interview and blog about the show’s keynote speakers. This exposes me to the innovations these business and sustainability leaders are presenting at the podium. And through my writing, I help bring their ideas, and the event, to a broader audience. Here are a few insights I gathered. Hope they trigger your next game changer!
BASF’s tagline is ‘Creating Chemistry’. How does this tie into sustainability and innovation? Turns out, the chemistry in question isn’t about molecules, but people.
