The journey to creating futureproof brands often means transforming the market, as well as the brand. Here’s the video that shows you how.
The journey to creating futureproof brands often means transforming the market, as well as the brand. Here’s the video that shows you how.
The culture of surfing is awash in environmentalism. Beneath the mythical veneer, however, the business of surfing (worth $7 billion annually) is big business. So it has all the usual problems – and then some – as it looks to live up to its eco-friendly image. If the surfboard building industry can be transformed into a sustainable model, it can be a catalyst for spurring the larger surf apparel businesses to follow suit.
