I help companies build brands that are an oasis of simple persuasion in a noisy, confusing world.
Case Studies
Other Good Stuff You'll Need
Your Ultimate Presentation
Impress your audience and de-stress yourself with this step-by-step guide to crafting ovation-worthy presentations.
BrandDIY
25 years of experience inform this guide and workbook. These are the proven steps I use successfully in my brand-building.
Didn't See It Coming
My award-winning book on the tectonic shifts driving marketing today, from cultural chaos and climate change to economic meltdown.
Stop Busting Your Brand
Why do marketers and brand stewards keep making the same mistakes, and how can you learn from their missteps?
Need a simpler brand?
Book a time, and let’s talk. The first conversation is free, and I guarantee you’ll walk away with at least 3 positive steps you can take.
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Testimonials
Don't take my word for it. Here's what some amazing people have to say.
Too often brands fall into playing to category norms. The work Marc created for us was anything but. He and his team created brilliant ads that sliced through the clutter of the category. It was work that worked, won creative awards here in Canada, but also was grabbed and used by Unilever colleagues in markets around the world.
Marc is creatively brilliant, with an impressive mastery of storytelling and influencing listeners. He takes difficult concepts that I've seen startup founders/CEOs struggle with for years, and expresses them in colorful sound bites that engage and captivate.
Marc is in a league of his own when it comes to articulating a brand message that actually reflects the company's core thinking. He creates the bridge between what the company wants to say, and what the customer can actually hear.
Marc can lead and collaborate seamlessly, bringing to life a portfolio that our team was proud to share with clients as a sales tool.
Marc is able to combine wild, off-the-wall creativity with a business-like perspective on the "thrill of the hunt" and the ultimate point that all advertising creative is in the service of selling more product.
The creative energy and strategic thinking Marc brought to all aspects of the process was outstanding, as was his ability to take huge amounts of information and boil it down into impactful, elegant points.
Marc was one of the most strategic and prolific creative directors I've ever worked with. The campaign we launched broke through the cluttered financial services comms landscape - resulting in significant gains.
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Proven wisdom on creating a standout pitch deck (and 3 inside tips from a professional persuader)
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Why pitch deck structure needs storytelling structure
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Your deck is key to your pitch, so pitch deck structure is critical. A properly structured deck will enhance the investorR...
Investor deck vs pitch deck: why your success depends on knowing the difference.20220719160505
Investor deck vs pitch deck: why your success depends on knowing the difference.
July 19, 2022
Investor deck vs pitch deck? Aren’t they the same thing? They appear to do the same job, reference the same information...
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What is a brand bible?
June 22, 2022
What is a brand bible? Ask 10 brand practitioners and you may get 11 different opinions. From graphic design standards, to &#...