I help companies build brands that are an oasis of simple persuasion in a noisy, confusing world.
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Your Ultimate Presentation

Impress your audience and de-stress yourself with this step-by-step guide to crafting ovation-worthy presentations.

BrandDIY

25 years of experience inform this guide and workbook. These are the proven steps I use successfully in my brand-building.

Didn't See It Coming

My award-winning book on the tectonic shifts driving marketing today, from cultural chaos and climate change to economic meltdown.

Stop Busting Your Brand

Why do marketers and brand stewards keep making the same mistakes, and how can you learn from their missteps?

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Don't take my word for it. Here's what some amazing people have to say.

Test or trust: The idea validation debate rages on.20200209231241

Test or trust: The idea validation debate rages on.

February 9, 2020
Oh, the stories I could tell of pitched battles over idea validation. I’ve seen the debate swing like a pendulum betwee...
I don’t give a damn about your story20200119224124

I don’t give a damn about your story

January 19, 2020
Storytelling is a powerful messaging tool. But storytellers need to remember what their audience really wants to hear. If you...
Crafting a great elevator pitch20200114195949

Crafting a great elevator pitch

January 14, 2020
What goes into a killer elevator pitch? Turns out, many of the same things that go into a great brand. On March 3rd, I’...
Using creative dissonance to build surprising brands20200109161024

Using creative dissonance to build surprising brands

January 9, 2020
When you’re building a brand, what makes it truly spectacular? A great brand can be the culmination of a single minded ...

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