I help companies build brands that are an oasis of simple persuasion in a noisy, confusing world.
Case Studies
Other Good Stuff You'll Need
Your Ultimate Presentation
Impress your audience and de-stress yourself with this step-by-step guide to crafting ovation-worthy presentations.
BrandDIY
25 years of experience inform this guide and workbook. These are the proven steps I use successfully in my brand-building.
Didn't See It Coming
My award-winning book on the tectonic shifts driving marketing today, from cultural chaos and climate change to economic meltdown.
Stop Busting Your Brand
Why do marketers and brand stewards keep making the same mistakes, and how can you learn from their missteps?
Need a simpler brand?
Book a time, and let’s talk. The first conversation is free, and I guarantee you’ll walk away with at least 3 positive steps you can take.
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Testimonials
Don't take my word for it. Here's what some amazing people have to say.
Too often brands fall into playing to category norms. The work Marc created for us was anything but. He and his team created brilliant ads that sliced through the clutter of the category. It was work that worked, won creative awards here in Canada, but also was grabbed and used by Unilever colleagues in markets around the world.
Marc is creatively brilliant, with an impressive mastery of storytelling and influencing listeners. He takes difficult concepts that I've seen startup founders/CEOs struggle with for years, and expresses them in colorful sound bites that engage and captivate.
Marc is in a league of his own when it comes to articulating a brand message that actually reflects the company's core thinking. He creates the bridge between what the company wants to say, and what the customer can actually hear.
Marc can lead and collaborate seamlessly, bringing to life a portfolio that our team was proud to share with clients as a sales tool.
Marc is able to combine wild, off-the-wall creativity with a business-like perspective on the "thrill of the hunt" and the ultimate point that all advertising creative is in the service of selling more product.
The creative energy and strategic thinking Marc brought to all aspects of the process was outstanding, as was his ability to take huge amounts of information and boil it down into impactful, elegant points.
Marc was one of the most strategic and prolific creative directors I've ever worked with. The campaign we launched broke through the cluttered financial services comms landscape - resulting in significant gains.
Test or trust: The idea validation debate rages on.20200209231241
Test or trust: The idea validation debate rages on.
February 9, 2020
Oh, the stories I could tell of pitched battles over idea validation. I’ve seen the debate swing like a pendulum betwee...
I don’t give a damn about your story20200119224124
I don’t give a damn about your story
January 19, 2020
Storytelling is a powerful messaging tool. But storytellers need to remember what their audience really wants to hear. If you...
Crafting a great elevator pitch20200114195949
Crafting a great elevator pitch
January 14, 2020
What goes into a killer elevator pitch? Turns out, many of the same things that go into a great brand. On March 3rd, I’...
Using creative dissonance to build surprising brands20200109161024
Using creative dissonance to build surprising brands
January 9, 2020
When you’re building a brand, what makes it truly spectacular? A great brand can be the culmination of a single minded ...