I help companies build brands that are an oasis of simple persuasion in a noisy, confusing world.
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Stop busting your brand

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Your Ultimate Presentation

Impress your audience and de-stress yourself with this step-by-step guide to crafting ovation-worthy presentations.

BrandDIY

25 years of experience inform this guide and workbook. These are the proven steps I use successfully in my brand-building.

Didn't See It Coming

My award-winning book on the tectonic shifts driving marketing today, from cultural chaos and climate change to economic meltdown.

Stop Busting Your Brand

Why do marketers and brand stewards keep making the same mistakes, and how can you learn from their missteps?

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Crafting a great elevator pitch20200114195949

Crafting a great elevator pitch

January 14, 2020
What goes into a killer elevator pitch? Turns out, many of the same things that go into a great brand. On March 3rd, I’...
Using creative dissonance to build surprising brands20200109161024

Using creative dissonance to build surprising brands

January 9, 2020
When you’re building a brand, what makes it truly spectacular? A great brand can be the culmination of a single minded ...
The media revolution. Who saw it coming?20200107230804

The media revolution. Who saw it coming?

January 7, 2020
Ian Gill is the author of No News Is Bad News, and an expert on the current media revolution. He’s an experienced journ...
Make your next presentation a brand promise20200104184500

Make your next presentation a brand promise

January 4, 2020
In my experience, brand promise and keynote speech are rarely treated as one in the same. That’s a terrific waste of a ...

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