I help companies build brands that are an oasis of simple persuasion in a noisy, confusing world.
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Impress your audience and de-stress yourself with this step-by-step guide to crafting ovation-worthy presentations.

BrandDIY

25 years of experience inform this guide and workbook. These are the proven steps I use successfully in my brand-building.

Didn't See It Coming

My award-winning book on the tectonic shifts driving marketing today, from cultural chaos and climate change to economic meltdown.

Stop Busting Your Brand

Why do marketers and brand stewards keep making the same mistakes, and how can you learn from their missteps?

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What is a brand bible?20220622214721
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What is a brand bible?

June 22, 2022
What is a brand bible? Ask 10 brand practitioners and you may get 11 different opinions. From graphic design standards, to &#...
Think Simple Branding20220615150543
Marc Stoiber Enterprises

Think Simple Branding

June 15, 2022
Simple branding: don’t knock it ’till you try it. In the 1950’s and 60’s, Volkswagen’s brand ad...
Do you have an attention-getting investor pitch?20220605150904
magnet visual for attention-getting investor pitch story

Do you have an attention-getting investor pitch?

June 5, 2022
What constitutes an attention-getting investor pitch? Simply put, it doesn’t sound like an investor pitch. The problem ...
Pitching a business idea? Catch your audience’s attention – and hold it.20220601134648
fishing hook for story on pitching a business idea

Pitching a business idea? Catch your audience’s attention – and hold it.

June 1, 2022
If you’re pitching a business idea, you need to get comfortable with a fundamental, sad truth: most listeners aren’t in...

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