In this podcast, I chat with A Beautiful Constraint co-author Mark Barden on how constraints can help unleash your creativity, give your brand new dimension, and actually build your business.

Not only do we cover how to impose creativity-boosting constraints on your business, but illustrate our points with a wide range of examples:

  • How Audi won at LeMans without going faster,
  • How a school accelerated inner-city kids 3 grades in a single year, with virtually no additional resources,
  • How Google turned constrained coding abilities into the greatest home page of all time,
  • How Jerry Seinfeld harnessed constraints to turn himself into an ‘athlete comedian’.

Ready for a great listen? Enjoy.