I just finished my second stint building a cannabis brand. As luck would have it, this coincided with my regular slot chatting with Mark Brennae of CFAX radio.

So Mark and I had a great conversation on the dilemmas – and opportunities – in store for cannabis companies trying to set themselves apart, and lock in loyal consumers.

Here’s the podcast.

Branding a new product, or a new category? Check out these stories:

• Can your brand strategy survive hyperinnovation?
• Will enlightened consumers stop buying your brand?
• Why you don’t need to be the product expert to be the product marketer.

As well, download my book BrandDIY to learn the discipline of building a new brand that succeeds.

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