I just finished my second stint building a cannabis brand. As luck would have it, this coincided with my regular slot chatting with Mark Brennae of CFAX radio.
So Mark and I had a great conversation on the dilemmas – and opportunities – in store for cannabis companies trying to set themselves apart, and lock in loyal consumers.
Here’s the podcast.
Branding a new product, or a new category? Check out these stories:
- Can your brand strategy survive hyperinnovation?
- Will enlightened consumers stop buying your brand?
- Why you don’t need to be the product expert to be the product marketer.
As well, download my book BrandDIY to learn the discipline of building a new brand that succeeds.
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