I love connecting tangents that don’t obviously belong together. That’s why, in honour of Halloween, I did a bit of research into the correlation between fear and brand thinking.

Crazy? Actually, I was surprised by how MUCH correlation there was.

If you want the whole story, check out this interview.

I spent an hour on the air with CFAX’s Mark Brennae, going through everything from the Marquis de Sade and the 1755 Lisbon Earthquake to why people reach for a Coke in a slasher movie.

And hey, don’t get me started on Freud’s idea on what’s behind the door in the scary movie!

Fascinating stuff. Enjoy…

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