I just published this story on Logo, Label, Leave Behind – three tactics that work extremely well in grabbing and maintaining audience attention in investment pitch situations.
From my experience, we spend far too much time in our pitches rattling off information, without formatting it in a way that our listeners can grab onto, and hold in their heads. Logo, Label, Leave Behind is a methodology to answer that problem. I developed it over years in pressure-cooker pitch situations, and it works beautifully.
Enjoy the story, and let me know how Logo, Label, Leave Behind work for you.