Mini Marketing Moment: ‘Name Modifiers’

Most companies have terrible, nondescript names. They’re named after their founders (Albert, Bean and Crumpet Incorporated), they use inscrutable acronyms (ABC Inc) or they use cryptic metaphors (Starchild Plumbing).

I have nothing against bad names. But it hurts when I see these companies render themselves invisible in SEO because their name doesn’t reflect their Unique Selling Proposition.

Changing your company’s name may not be an option, but it’s simple to improve your name with a name modifier. A modifier is a brief descriptive snippet that perfectly captures your advantage. Applied properly, it can become indivisible from your name.

Changing your company name may not be an option. But a name modifier will boost your online visibility, and make it easy for everyone to know exactly what you do best.

Classic example: the Boeing 747. Terrible name, right? But add Jumbo Jet, and you have something that nails this jet’s strongest selling feature.

Here’s a little more on the power of great name modifier.

As a brand strategy expert, successful entrepreneur, and award-winning author, Marc Stoiber uses simplicity and creativity to help people discover what’s awesome about their business… and then helps them tell the world. For more on creating your company’s value proposition, connect with Marc on FacebookTwitter, and LinkedIn, and sign up to his monthly newsletter.  

Want to try building your own powerful brand to create an unfair business advantage? Try out Marc’s Brand DIY Course – available now.

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