For the better part of a year, I’ve been struggling to translate my brand building knowledge into meaningful online education.
I know, I know, I’ve helped other people create strong online learning brands (my latest project – Family Sparks). I have my courses structured and scripted – BrandDIY, SpeechDIY, PitchDIY and CEOBrandDIY are all ready to roll. But somehow, something’s been standing in my way.
I suspect it’s the dreaded fear of being boring. We’ve all suffered through enough boring classes to know we don’t want to subject our students to that sort of torture.
Brand building means not being boring. Even if you’re educating.
Turns out, boring is a very real problem. Even Ivy League schools report that their online courses have an 80% dropout rate. It seems we simply haven’t figured out how to make online learning engaging.
So, when I was introduced to Isaac Tolpin – an expert in online education psychology and co-founder of ConveyYour.com – I jumped at the chance to interview him.
If you listen to the podcast, I think you’ll hear I was like a kid in a candy store. Isaac had all the answers I was looking for. He really fired me up.
So much so, in fact, that I did something on the spur of the moment that I’ve never done before: I offered to do an ongoing series of podcasts with Isaac where we share updates on my course creation, and he coaches me on how to make my teaching better.
So that’s in the works. Stay tuned.
In the meantime, however, check out this podcast. I hope you find Isaac as inspiring and enlightening as I did.
Want more stories like this? Check out:
- The importance of building a bridge brand
- Make your landing page your hardest-working brand tool
- Building an effective cannabis brand
If you’re building your own brand, read my book BrandDIY first.
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