Didn’t See It Coming traces the implosion of “Mad Men” advertising complacency, the rise of sustainability and social media as global marketing trends, and the general chaos and disruption that seem to be a fact of life for modern marketers.
That said, Didn’t See It Coming isn’t a business book. You won’t find “Ten Steps For Success” lists, or important-looking charts. In fact, there’s no marketing lingo to be found. It’s simply a story of self-discovery, set against the upheaval of a post-911 world.
If you’re a marketer (and perhaps wondering why), Didn’t See It Coming is a critical eye-opener, and possibly one of the best business books you’ll read this year.
I’ve delivered my Didn’t See It Coming keynote to organizations across North America. If you’d like to talk to me about talking to your group, simply send an email:
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