A great brand drives sales, builds culture and enables you to stand out from your competitors. But how do you build that brand without spending a fortune on marketers?
This DIY Guide is the answer. Crafted by veteran marketer, brand consultant and entrepreneur Marc Stoiber, it walks you through a simple step-by-step process that will help you develop the brand you need to thrive.
25 years of wisdom and experience are contained in this Guide. Consider it your prescription to creating real, muscle-building ideas for your brand and business.
how it works
Stoiber walks you through the fundamental steps of building a powerful brand: doing effective research, crafting your story, and finding Unique Selling Proposition, essence statement and key visual – the building blocks of every great brand.
The Guide is a downloadable workbook – you can type answers and highlights right into the text.
The entire exercise is designed to be spread out over the course of four weeks, allowing you time to work, reflect, brainstorm, and validate your ideas with others. Not only is it creatively fulfilling – it also builds a team spirit around crafting your unique brand.
Of course, even a simple, straightforward process can leave you with unanswered questions.
No problem. This version of the Brand Guide enables you to engage Marc, asking up to five email questions – and getting the professional marketing answers you need.