A great brand drives sales, builds culture and enables you to stand out from your competitors. But how do you build that brand without spending a fortune on marketers?
This DIY Guide is the answer. Crafted by veteran marketer, brand consultant and entrepreneur Marc Stoiber, it walks you through a simple step-by-step process that will help you develop the brand you need to thrive.
25 years of wisdom and experience are contained in this Guide. Consider it your prescription to creating real, muscle-building ideas for your brand and business.
how it works
Stoiber walks you through the fundamental steps of building a powerful brand: doing effective research, crafting your story, and finding Unique Selling Proposition, essence statement and key visual – the building blocks of every great brand.
The Guide is a downloadable workbook – you can type answers and highlights right into the text.
The entire exercise is designed to be spread out over the course of four weeks, allowing you time to work, reflect, brainstorm, and validate your ideas with others. Not only is it creatively fulfilling – it also builds a team spirit around crafting your unique brand.
If you’re feeling daunted by the prospect of going it alone, Stoiber has created two options where you can enlist his help.
First, the Brand Guide plus five email questions gives you the option of asking Stoiber five in-depth email questions pertaining to your exercise.
And second, the Brand Guide plus one hour Skype tutorial allows you to chat face to face with Stoiber, and talk through any challenges you may be experiencing.