This Fall, I gave a keynote on the power of brand thinking in social media for Rogers Talks.

Unbeknownst to me, the event was filmed. And just yesterday, I stumbled on this video of my entire keynote.

Hope it provides some good thoughtstarters for anyone about to jump into a social media campaign, and underlines why pays to think about what you’re going to say, before you say it to your 5,000 closest friends.