Storytelling, and the antidote to the accumulation nation

Didn’t See It Coming usually explores brands that learn from the past, look to the future, and profit because of it today. But every once in a while, you meet someone who has such a terrific story, you have to bend the rules a bit.

Not that Damion Lupo doesn’t have an awesome personal brand. It’s just that, well, in his case, defining him as a brand seems to miss the point.

Damion has learned from an often tumultuous life how to let definitions like ‘brand’ fall away as he seeks to help people overcome their addiction to accumulation. Ironically, by doing so, he often empowers them to succeed beyond their expectations.

Check out our conversation on aikido, Bali, skateboarding, doing what you want, real estate, retiring with millions, and how to get past yourself…enjoy!

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