McDonald’s peanut scandal. Is this a brand promise violation?20170120055200
McDonald’s peanut scandal. Is this a brand promise violation?
January 20, 20170 comments
Today, we woke up with the news that McDonald’s had decided to launch a new McFlurry with loose nuts – instead of the standard pre-packaged nuts. In a heartbeat, social media lit up as par...
Ready, Fire, Aim – My Keynote at Rogers Talks.20151130154125
Ready, Fire, Aim – My Keynote at Rogers Talks.
November 30, 20150 comments
This Fall, I gave a keynote on the power of brand thinking in social media for Rogers Talks. Unbeknownst to me, the event was filmed. And just yesterday, I stumbled on this video of my entire keynote....
Social Media, Brand Strategy and Storytelling. The Didn’t See It Coming Podcast20150528100041
Social Media, Brand Strategy and Storytelling. The Didn’t See It Coming Podcast
May 28, 20150 comments
In this program, host Ian Jessop and I discuss how brands often leapfrog brand strategy and story to arrive at social media tactics…with disastrous results. Inspired by my keynote at this month&...
Didn’t See It Coming 1: The Podcast20150417203914
Didn’t See It Coming 1: The Podcast
April 17, 20150 comments
For those of you unfamiliar with my book Didn’t See It Coming, this podcast should help. It’s the first in an ongoing series, pulled from my monthly radio appearances on CFAX radio....
Didn’t see it coming: my Social Media Camp podcast.20150330002000
Didn’t see it coming: my Social Media Camp podcast.
March 30, 20150 comments
This spring, I’m delivering a keynote at Social Media Camp. To build buzz around the event, SMC founder Chris Burdge and I got together for a lively 40 minute podcast. My podcast covered brand s...
