To the world, brand USA has always been about more than a country – it represented an idea of dreams pursued and happiness attained. Now, with the impending US election, that concept has taken a body blow.

Has the US fallen? Or is this merely a rebirth by fire? If it is indeed a rebirth, what will the new brand USA become?

To shed some light on the psychological implications of the election, the candidates, and the zeitgeist, I invited my old friend and collaborator John Marshall Roberts for a discussion on the issues beneath the surface. What we unearthed was both disturbing and – for the long run – reassuring. Enjoy the conversation!

As a brand strategy expert, successful entrepreneur, and award-winning author, Marc Stoiber uses simplicity and creativity to help people discover what’s awesome about their business… and then helps them tell the world. For more on creating your company’s value proposition, connect with Marc on Facebook, Twitter, and LinkedIn, and sign up to his monthly newsletter.  

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