Turning Ugly Constraints into Beautiful Innovation.

I had the opportunity to interview ‘A Beautiful Constraint’ co-author Mark Barden a short while back (if you’d like to hear the interview, click onto the podcast here).

The interview produced such an embarassment of innovation inspiration, I transcribed the greatest bits and posted them on Unreasonable.is, the blogsite tied to startup disruptor The Unreasonable Institute.

If you’d like a jolt of ‘lemons to lemonade’ thinking, check out the transcribed story here!

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