About Me
Who’s Marc Stoiber, Anyway?
Short story: I’m a Revenue Architect based in Victoria, BC. I’ve helped the world’s toughest-to-sell products achieve sustainable, scalable growth – across three continents, in wildly diverse cultures.
I’ve been:
- The fixer who turned around failing agencies (3 for 3).
- The outsider who made credit unions and vitamin makers into renegade brands.
- The difference-maker working inside founder teams for over a decade – finding the magic, building traction, and passing the playbook as fast as you can run.
Most of my clients are technical founders scaling revenue on the strength of a great product. Then, inexplicably, growth slows, or stalls, and the old playbook stops working.
That’s where a Revenue Architect comes in.
I can’t stand brands that “look pretty” but struggle for growth. What gets me fired up is when a founder finally sees people chasing the thing they built.
Mr. Clean
3x increase in sales, after over 10 years in decline. Winner of Procter's Global Turnaround of The Year award. Launched 3 new products (including Magic Eraser) and created Superbowl ad for Mr. Clean Auto Dry.
Richmond Savings
55% increase in membership, 100% increase in assets under management, satirical "Humungous Bank" campaign named one of top 100 campaigns of 20th Century by Strategy Magazine
SISU
80% increase in revenue in 1 year, resulting in successful sale, owing to brand refresh, and distribution overhaul based on deep consumer insights.
How a Revenue Architect works
Most consultants diagnose, then disappear. I work inside your team clarifying what’s actually broken, creating the fix alongside you, templating what works, and transferring the playbook to your team so you’re never dependent on me.