For over 30 years, I’ve helped everyone from global packaged goods giants to local upstarts create brands that are simple, and outperform.
I started as a writer in Hong Kong, became a creative director in Germany, was part of the Palmer Jarvis team that won Agency of The Year 4 years straight, ran the creative output of DDB Toronto, and was National Creative Director at Grey as we went from #40 to #9 on the national creative scorecard in under 3 years.
An entrepreneur at heart, I then started Change, an agency that made sustainability sexy. I successfully sold Change after 5 years, and became a consultant. Frankly, I liked working directly with CEO’s of SME’s – something that wasn’t easy to do in a conventional agency setting.
What’s it like to work with me?
I’ve stripped my process down to the essentials. No time-wasting, no fluff.
We work together as a team. You feel ownership of your brand.
Create an MVP. Launch, test and tweak. Rinse and repeat.