Me
For over 30 years, I’ve helped everyone from global packaged goods giants to local upstarts create brands that are simple, and outperform.
I started as a writer in Hong Kong, became a creative director in Germany, was part of the Palmer Jarvis team that won Agency of The Year 4 years straight, ran the creative output of DDB Toronto, and was National Creative Director at Grey as we went from #40 to #9 on the national creative scorecard in under 3 years.
An entrepreneur at heart, I then started Change, an agency that made sustainability sexy. I successfully sold Change after 5 years, and became a consultant. Frankly, I liked working directly with CEO’s of SME’s – something that wasn’t easy to do in a conventional agency setting.

clients
countries
global agencies
boutique agency
years consulting
Global Brands








Upstarts








What’s it like to work with me?
Simple
I’ve stripped my process down to the essentials. No time-wasting, no fluff.
Collaborative
We work together as a team. You feel ownership of your brand.
Proven
Create an MVP. Launch, test and tweak. Rinse and repeat.